Whisky has been Beyoncé Knowles-Carter’s drink of choice for years, attracted not only by its sophisticated taste, but also by the inherent sense of strength and confidence it inspires.

Mrs. Knowles-Carter sought out Moët Hennessy and renowned Master Distiller, Dr. Bill Lumsden, to help craft a one-of-a kind flavor profile that reflected her whisky ideals.

After years of research and blind tastings, they finally came up with the perfect liquid profile that delights both seasoned whisky connoisseurs as well as newer category enthusiasts.
“I think together we’ve risen to something that I’m hugely excited about. And I think whisky drinkers are going to be blown away because it’s really quite different from anything I’ve tasted before.” – Dr. Bill Lumsden
She came to uncover that her paternal great-grandfather, Davis Hogue, had been a successful moonshiner in the American South during Prohibition and would stash his bottles in the empty knots of cedar trees on his farm for friends and kin to find and enjoy. She quickly understood why her own love for whisky ran so deep. Her affinity for whisky was fated and SirDavis was born.

Four generations from when Davis Hogue made whisky on his land, his legacy is honored.

“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling.” – Beyoncé Knowles-Carter