Garrison Brothers Becomes Official Partner of the Houston Rockets, Building Namesake Bar in Toyota Center

by Phillip Galyean

Garrison Bothers, Texas’ first legal bourbon distillery, is proud to announce a new partnership with the Houston Rockets and Toyota Center. The multi-year deal, which includes Garrison Brothers named an Official Partner of the Houston Rockets, begins October 1. Toyota Center will feature a new namesake bar, Garrison Brothers Bourbon Bar, on the upper concourse with an adjoining lounge area. The new bar will be open to all Rockets fans and concert attendees and feature three Garrison Brothers bourbon expressions and seasonal cocktails on tap. Garrison Brothers ultra-premium bourbon will also be served throughout the arena including on menus for all Toyota Center suites. Garrison Brothers will begin service at Toyota Center officially on October 4 and the fully branded bar and lounge build-out will be completed in late Fall 2023.

“We are thrilled to be able to serve Garrison Brothers inside Toyota Center and be an official partner of the Houston Rockets,” said Rob Cordes, Chief Marketing Officer of Garrison Brothers.  “We have long admired the Houston Rockets and the city as a beacon of innovation and growth and, celebrate this new union of Texas legends.”

Recently named as 2023 Distillery of the Year by the American Distilling Institute, Garrison Brothers, founded in 2006, is located in Hye, Texas, The distillery, which is open for tours and special events, sits on a 100-acre working cattle ranch in beautiful Hill Country. Garrison Brothers bourbon is currently served and sold in 48 states including in hotels, bars and restaurants throughout the Houston area.

“We’re proud to partner with a Texas-based brand in Garrison Brothers to offer their signature bourbon and elevated cocktails at Toyota Center,” said Rockets President of Business Operations Gretchen Sheirr. “This collaboration, highlighted with an upgraded premium bar, reflects our commitment to delivering unique experiences for fans attending Rockets games and our wide variety of concerts and other events.”

Toyota Center is in the heart of downtown Houston and is the premier sports and entertainment venue in the nation’s fourth-largest market. Since opening its doors in 2003, Toyota Center has been home to the Houston Rockets and host to some of the world’s most well-known national and international touring artists, as well as the 2006 & 2013 NBA All-Star Games and the 2008 Latin Grammys.

About Garrison Brothers Distillery
Garrison Brothers Distillery is a small farm and ranch located in the beautiful Texas Hill Country that authentically produces straight bourbon whiskey. Garrison Brothers introduced the first bourbon whiskey legally made in Texas in 2010 and has since developed a rabid fan base. They currently have a waitlist of more than 18,000 just to volunteer on bottling days, and their Cowboy Bourbon normally sells out within hours of its release. Garrison Brothers is the first legal bourbon distillery in Texas history and the first distillery outside of Kentucky to produce authentic, handmade bourbon whiskey—and only bourbon whiskey. Every expression of Garrison Brothers bourbon is made from a sweet mash bill and barrel-aged in the intense Texas climate. The extreme heat creates multiple aging seasons in a year, resulting in a darker, richer, and fuller bourbon, bolder than almost any other bourbon on the market.

In 2023, Garrison Brothers Distillery, was named Distillery of the Year and presented with the prestigious Bubble Cap award by the American Distilling Institute. Garrison Brothers’ Guadalupe was awarded Platinum at the 2022 ASCOT Awards as well as at the Monterey International Wine & Spirits Competition also taking home the 2022 Spirit of the Year. Guadalupe continued to take home Gold awards in 2022 including: San Francisco World Spirits Competition, San Diego International Wine & Spirits Challenge, Spirits International Prestige Awards (SIP), Denver International Spirits Competition and TAG Global Spirits Awards. At the San Francisco World Spirits Competition in 2021, Garrison Brothers’ Laguna Madre was awarded a Double Gold Medal along with one Silver Medal for Single Barrel and three Bronze Medals. At the Denver International Spirits Competition, Garrison Brothers won Best of Show in 2021, taking 1st place for their Cowboy Bourbon.

Garrison Brothers is a proud and active member of the communities of Blanco, Fredericksburg, Hye, Johnson City, and Stonewall. The distillery and its barrel barns are open to the public for tours in Hye, Texas.

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