Casa Lumbre Gives Back While Launching Abasolo Whisky

by Daniel Galyean

Starting a new venture isn’t easy at any time, let alone in this really difficult time. While we cannot change the incredible challenges everyone is facing, some brands, like Casa Lumbre, have decided to change the way they handle product launches by giving back to the community.

“We’ve decided not to pause, but rather, to go all in.
We will continue to invest in and nurture our people, our farmers and our valuable partners.”

• Instead of our original launch plans, we will change course and donate all profits to our community.
• Until August 1st, 100% of global profits from Abasolo Ancestral Corn Whisky will go towards supporting Another Round Another Rally, along with yet to be chosen partners in Mexico.
• These funds will go towards both emergency support and interest free loans to support the industry and workers that help all our brands come to life.
• We’re optimistic that we will enter a new phase in August, and commit to re-evaluating our timeline then, while continuing to work to best support our industry.

If we can share our new whisky with those around the world while we do what’s right for our employees and community right now, then we march on.

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